The Indiana County Tourist Bureau has named Laura Herrington as the new executive director.
(Photo provided by Indiana County Tourist Bureau)
Herrington had been the interim director of the tourist bureau in May of this year, but she has been with the tourist bureau since 2014 as their financial assistant and marketing coordinator. She was also the bureau’s office manager starting in 2017. She became the interim director after the previous director Denise Liggett
Her term will start as the bureau starts a plan of strategic growth to increase their online presence. This will include a refreshed website and an increased presence on social media. Special marketing campaigns will also take place to highlight the importance of travel and tourism to Indiana County.
In a statement, Herrington said that she was thankful for the opportunity and appreciated the support of the Tourist Bureau board of directors as well as the team she now leads.
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